Check out the students' samples

Students' samples on Ch 6
Ming Chuan University
#16Daisy Lin
Time: 65202-Th 6:30~8:15
Presentation-08/04/2004
Source of material: www.techamplainchannel.com/print/2069323/detail.html?use=print
www.whymilk.com/index_about us.htm
www.cdrf.org/news/mission.htm
Advertising & English by Ms. Chiu, Yu-Rong
Subject to be discussed: The successful strategies of the “got milk?”
Controlling idea: Creative advertisements
Promotion activities
Feedback to society
Major subtopics: Slogan and celebrity on ad
Milk model contest & vending machine selling
College scholarship & useful information about milk
A short and direct slogan with different celebrities has build a vivid version in
everyone’s mind in America.
The organization allows everyone to show off on their ad; and they start to
sell the milk by vending machine in schools.
They offers the college scholarship to high school students. You can find some special milk recipes on their website.
OUTLINE

Title: The successful strategies of the “got milk?”
Paragraph 1:Introduction-
Milk is a common beverage to people. Teenagers or adults would prefer to choose Coke or other soft drinks instead of it when they are thirsty. But there is a organization in the U.S. gets it a brand new look. “got milk?” is one of the famous slogans from it. Now milk is no longer a boring, old liquid, but as fancy as modern drink. The success of the institution credited to a serials creative advertisements, promotion activities, and feedbacks to the society.

Paragraph 2 Creative advertisements

Famous slogans

Different celebrities on ad





Paragraph3 Promotion activity

Milk model contest

Vending machine selling



Paragraph 4 Feed back to society

College scholarship

Useful information about milk on website

The Successful strategies of the “got milk?”

Milk is a common beverage to people. Teenagers or adults would prefer to choose Coke or other soft drinks instead of it when they are thirsty. But there is an organization in the U.S. gets it a brand new look. “got milk?” is one of the famous slogans from it. Now milk is no longer a boring, old liquid, but as fancy as modern drink. The success of the institution credited to a serials creative advertisements, promotion activities, and feedbacks to the society.



Speaking of a series victorious commercials, the image of a milk mustache on top of every celebrity’s mouth would be the most impressive one. The celebrity is also an important element of the successful advertisements. For example, Britney Spears, Jackie Chen, Austin Powers, even the carton character Garfield is one of the models. Furthermore, the copy written is eye catching. Jennifer Mantz, the copywriter said that there is a regulation on the ad to make the customers get used to it. Because of such an engaging selling tactic, they grab good attention from public.



As the promotion activities, milk model contest is the most popular one. Each person could have the chance to be the star as their idols do. whymilk.com is allowing everyone to show off their own milk mustaches in the got milk? printings. This attracts many teenagers to give it a try and of course they will be the loyal customers since then. Recently, they start to put the milk-vending machine in schools. According to their new release, they can almost not keep the stock because the milk is selling well.



Except above points, the board also understands the importance of giving feedback to society. They offer the college scholarship to high school students in the annual Scholar Athlete Milk Mustache of the Year (SAMMY) awards. They are not only getting the advantage from the customers, but also contribute back to them. Besides, you can find milk recipes on their website and that has broadened the usage and added the value of their products. The updated information has been put on continuously.



According to what we have mentioned, the triumph of the “got milk?” comes from the successful advertisements, creative promotional activities. And they also get the good reputation when they give response back to their clients. All that makes people believe that there will be more interesting and charming strategies developed by them in the future. Milk business will rise day by day in their effort.

Students' sample on Ch 5
Ming Chuan University

#22 Hui-Hsien Amy Yen

Time:65202-Th 6:30~8:15





Title/Group to be classified:

Radio frequency identification (RFID)



Basis of classification:

application



Introduction-paragraph 1
Thesis statement:

Radio frequency identification (RFID) can be used in two groups: corporations and consumers.



Body-paragraphs 2, and 3
corporations

consumers.



Paragraph 2: Topic sentence=transitional expression + reference to thesis statement + subtopic 1

Although an electronic tag created over 20 years, corporations pay attention to adopt RFID until now for the reason of cost decrease.



Sufficient development of subject with supporting details such as specific examples, facts, illustrations,

Wal-Mart, the largest retailer in the world, asks its top suppliers to attach RFID tags on pallets and product cases by 2005.



Paragraph 3: Topic sentence=transitional expression + reference to thesis statement + subtopic 2

Not only gains corporation advantages, but consumers as well
Sufficient development of subject with supporting details such as specific examples, facts, illustrations,

I-pass is being used in US.



Conclusion-paragraph 4



An amazing technology: Radio Frequency Identification

Radio Frequency Identification (RFID) is not new technology. It first appeared during the 1980s. RFID is an electronic tag that emits product information through radio frequency and can delivery detailed information to computers. This technology takes into account non-contact reading, that is, this wireless system can be effective in different surrounding where bar code labels could not survive. Therefore, RFID can be used in a wide range of applications. Simply RFID can be used in two groups: corporations and consumers.

Although an electronic tag created over 20 years, corporations pay attention to adopt RFID until now for the reason of cost decrease. Wal-Mart, the largest retailer in the world, asks its top suppliers to attaché RFID tags on pallets and product cases by 2005. The most reason to use RFID is that they can immediately locate one pallet or box among thousand of others in a warehouse. According to Jhon Simley, a spokesman for Home Depot, Inc., “there’s no longer an army of people running around wondering where a pallet went.” Obviously, corporation, particularly those in retail, uses RFID in order to save time and reduce accounting errors.

Not only gains corporation advantages, but consumers as well. If every product with RFID tag via the checkout line, consumers would be not wait for a checkout clerk to swipe each product across a barcode reader by hand. Actually I-pass (Easy pass) is one of use RFID product. The Illinois Tollway Authority in US uses electronic tags for its I-Pass electronic payment system. Car’s windshield of users mounted a small device. When the driver goes through the I-Pass lane, money would transfer from the user’s prepaid account electronically to the toll booth. Therefore consumers save time and reduce accounting errors as same as retailers use RFID in warehouse.

One day, when you hurry on a supermarket on the way home from work, you may have no idea what you need to buy immediately. You can open your PDA or new cell phone and “ask” your refrigerator exactly what it contains. It supposed that every product in the refrigerator has an RFID tag on it. Naturally you can put RFID tags on your kitchen cabinets or similar places. Above will come true in the future, only the technology become more sophisticated to draw up specifications. If some standards is achieved, the market will very likely grow and consumer benefit greatly.



Work Cite



1. Lorene Yue, “The New Wave of Radio Frequency Identification”, Tribune Information Services, 2003 Chicago Tribune

2. Declan McCullagh, “RFID tags: Big Brother in small packages”, CNET Networks, Inc., Jan.13, 2003 http://news.com.com/2010-1069-980325.html

3. John Carroll, “The wonders of RFID”, Net news, Jan. 12, 2004. http://zdnet.com.com/2100-1107_2-5139151.html